KFM Presenter hosting a guest during a talk show
KFM radio in Kigali will effectively today only broadcast online, the Nation Media Group announced today.
The Kenyan based Nation Media Group that owns the radio said similar changes will affect its other broadcast media outlets in Kenya.
According to a communiqué, the company is reorganizing with the objective of transforming into digital content production.
The company says its going to rationalize its broadcasting division and embrace a “digital/mobile first business model” that fits well into modern Twenty First century.
“This will entail consolidating our two television stations into one strong multi lingual television station under our flagship brand NTV,” reads part of the communiqué.
“We are also scaling our traditional radio business in Kenya (National FM and QFM) and Rwanda (KFM),” a communiqué reads in part.
NMG said, “We will keep a live signal and maintain an online presence in line with our digital strategy.”
“The rationalization steps are effective as of June 30th June 2016.”
KFM radio station in Kigali opened four years ago. NMG said it will try to accompany the employees losing their jobs through this crisis.
“We do recognize that today’s announcement will be difficult for the affected employees and their families. We will strive to provide all necessary support to help them manage through this transition,” a communiqué reads.
The company management said the exercise of laying off its employees will be conducted, “with due respect to our employees and within the Kenyan laws.”
Despite the changes at KFM radio, The East African, a newspaper with an online version and its local product-Rwanda Today are still operational.
Ange Soubirous Tambineza, a news presenter at KFM radio told KT Press, “I was on-air when the shocking news was announced to us,” She said station may have some business problems.
