Rwanda’s institutions whose business only run when there is outstanding customer care are gathered at Serena Hotel-Kigali, to give tips to entrepreneurs on the customer care input on business.
Bank of Kigali, DHL, Kenya Airways, Rwandair, Rwanda Directorate of Immigration and Emigration and many others are currently tipping the business community the beauty of customer care on business.
This premier event brings together thinkers and doers, and customer experience professional to discuss trends and strategies to improve service quality, engage employees, integrate channels, and innovate processes.
This makes sense in Rwanda, a country that seeks to transform Rwanda’s low income agriculture economy to a middle income service economy by 2020.
“For a nation that aspires to become a service-based economy, it is imperative that its citizens and institutions are customer-centric,” said Vanessa Leyka, Chief Executive Officer of Seraph Network.
“It is vital that businesses and organisations adopt a customer service mentality.”
Seraph Network, the co-organizer of the event is a global meeting place for critical information, strategic events, corporate training, corporate communication and up-to-date business news.
It collaborated with Rwanda Development Board (RDB) to organize the event which is dubbed Customer Experience Chapter Rwanda 2018 (CXC) at Serena, March 27th.
The belief of the organizers is that, in today’s highly competitive business environment, there’s a constant and never-ending struggle that every business must face.
“Those who can adapt will survive and thrive, resulting in near-boundless financial success and market saturation. Those who cannot see the proverbial forest through the trees, suffer a slow and inevitable death,” reads CXC press briefing.
Indeed, customer satisfaction is a must in business. “The truth? Not everyone lives by the credo that the customer is always right. Not everyone is as concerned with customer satisfaction as others are,” the release reads in part.
“But it’s those who don’t relent and cave into the pursuit of profits above all else who ultimately win in this ruthless business climate,” said RL. Adams, Founder of WanderlustWorker.com.
As Rwanda is being put on the map as a country that is open for business, Customer service isn’t just about being courteous to your customers – rather as a vital element of business operations that can impact your bottom line and affect how your company is viewed in the public eye.