As thousands of Rwandans gather along the highways to cheer up cyclists battling for the Tour du Rwanda title, Skol; one of the two breweries in Rwanda is busy making the event memorable.
In addition to Rwf50 million Skol package in Tour of Rwanda sponsorship, the brewery company is everywhere to maximize enthusiasm.
“We give away a bicycle every day to a lucky spectator to make them love cycling sport which has already won the hearts of many Rwandans,” Emilienne Benurugo, Director in charge of Sponsorship in Skol brewery told KT Press.
Lucky winners are also given a ticket to enjoy a helicopter flight at the itinerary of Tour du Rwanda.
“We also give away Skol drinks for free to anyone participating in the tournament including cyclists, sponsors, coaches, journalists and anyone officially contributing toTour du Rwanda.”
At the finishing point of every stage, SKOL has a crew of artists heating the spectators to help them keep this annual event unforgettable.
Benurugo revealed that Skol, in partnership with FERWACY, is preparing a mega concert at the end of Tour du Rwanda to help participating teams, sponsors, Rwanda government officials, and cyclists socialize and enjoy the success of tournament.
Meanwhile, Skol rewards the winner of each stage with $620 (Rwf 529,000).
“We are proud to sponsor Tour du Rwanda. This being an international tournament, participants spread the message about our drinks across the world as one of the best things they saw in Rwanda,” said Benurugo.
Besides Tour du Rwanda, SKOL also sponsors 11 cycling tournaments aiming at growing cycling talents in Rwanda. The tournaments are wrapped up by Rwanda Cycling Cup.