With Black Friday, shoppers are getting upto 80% discounts by purchasing through Jumia online platform
With Black Friday, shoppers are getting upto 80% discounts by purchasing through Jumia online platform

Shops in Kigali are offering more and more discounts on several items – a signal that Christmas shopping experience will be great.

Prices tags on electronics, denim and various gift items have been slashed by up to 80% – however this began November 28  and will only last until December 2nd.

Jumia Market – an online shopping platform with stores across Africa, announced it would offer bigger discounts to its clients in Rwanda. Clients need to log in to www.jumia.rw  and order and pay for any items.

Some buyers can choose between home delivery or even walking to the shop that partners with Jumia, to get the product themselves.

‘Narcisse Shop’ which sells shoes and hand bags in Kigali city has been working with Jumia market since 2015. The owner says he is making a lot of sales compared to previous days following a 60% discount.

“I am making between 20 and 25 sales everyday, which is rare in other days. We barely make eight sales a day,” Narcisse Kayiranga said,  adding that he had offered a 60% discount.

‘Discount Store’ that sells mainly Electronics, clothes and food supplements is also in the same mood. The shop normally makes 120 to 150 sales per month on average through Jumia market but this time, expectations are high.

“Let all buyers try the Jumia market with discounts on all products. I am offering up to 54% discount.”

Black Friday shoppers can make payments using mobile phones especially through MTN Mobile money; Tigo cash as well as Cash on delivery.

Nibagwire Joy an online shopping enthusiast told KT Press that this is a perfect time for everyone to be happy while shopping;

“I make sure every day I buy online a handbag, shoes, or anything else that captures my eyes,” she said, adding that she bought shoes at Rwf 50,000 but normally cost Rwf 80,000.

Unlike the Black Friday in the USA and Europe which is only for one day, in Rwanda it has been extended for five days.

The event will be memorable not only among shoppers, but also among sellers who are getting more customers that might remain loyal to them after the event.

Josiane Ingabire, the marketing manager at Jumia told KT Press that in Rwanda, since Friday, the sales increased to 120 orders per day.

The term “Black Friday” is traced to the United States since 1960’s. It is a Friday after the Thanksgiving Day in US (fourth Thursday of November).

Jumia, is a Nigerian based online shopping platform founded in 2012 for a wide range of electronics, fashion, home appliances and children’s items.

So far, Jumia has warehouses in many countries other than Rwanda including; United Kingdom, South Africa, Egypt, Morocco, Kenya, and Uganda.




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